NEW IPAD

Strangely, rumors about the new slate being called iPad 3 or iPad HD turned out wrong and the new device is simply called iPad - just like the first generation device.

The event started with the announcement of iOS 5.1 - it's available starting today and will roll out in Japan over the next few weeks, bringing Japanese language support for Siri, as previously rumored.

The new Apple TV also got a spot under the sunlight at the event - 1080p-capable, running iOS with a new UI with big "billboard images for movies". It will be available for $99 and will be available next week with pre-orders starting today.

Moving on to the main course for the night, the new Apple iPad offers a Retina display with a resolution of 2048 x 1536 with around 263.92 ppi. Apple also says that it has better color saturation than the iPad 2.

The processor inside is not a quad-core A6 but a dual-core A5X with quad-core graphics.

The camera is dubbed iSight - it's a 5 MP BSI unit with auto-focus, sporting a 5-element lens. The new iPad's camera offers 1080p video recording.

The new iPad features 21Mbps HSPA+ and 42Mbps DC-HSDPA and 4G LTE up to 73Mbps.

The new iPad will keep its acclaimed 10-hour battery life, save when in 4G mode when it will be able to do 9 hours.

The 16GB version of the new iPad will cost $499, the 32GB abd 64GB will be $599 and $699. The 4G versions will be $629, $729 and $829 for the 16GB, 32GB and 64GB versions. It will be available on March 16.

Along with the third-gen iPad we saw the iPhoto for iOS and updated iMovie app as well as new versions of Infinity Blade - Dungeons and Sketchbook Ink.